Have a killer video intro: My client had this nailed. For what he was trying to sell in an extremely small niche, he did a great job of making it universally fun and humorous. If you’re not an aspiring actor or actress, consider a voiceover or even getting someone else to act for you. The video got loads of interaction on his LinkedIn and Facebook pages.
Email your backers: This is huge! Why? Because the people that have already backed you can spread the word even more. Keeping them engaged with regular weekly updates is key.
Keep your feed active: For social media, this is a no brainer, but if you’re not familiar with Kickstarter, they have a feed, too! Keep it active, maybe just once or twice a week. Just like Facebook and Twitter, the more active you are on your feed, the more attention you’ll garner on the site.
Utilize personal strengths: People love a good cause. My client had a great idea to run a marathon for the last 24 hours of the campaign and throw some extra money at advertising as a last ditch ‘Hail Mary,’ to try to meet his goal. I had suggested previously that he do something for a local children’s hospital, or even Habitat for Humanity. Unfortunately, with 24 hours left, he didn’t have a lot of time. What he did do after-running 61 miles in 24 hours-is double his funding money. Lesson learned from this? Get creative and do it early!
Don’t undercut yourself: If you’re managing Kickstarter for yourself or for a client, don’t underestimate the time and energy it takes to get started. Throw in PR, social, and other marketing outlets and you can have a full-fledged marketing campaign on your hands, not to mention an insane amount of time spent. While my client had a limited budget, and since he was my first Kickstarter campaign, I gave him a discount for my time. But I was quick to set some boundaries when he started asking about reaching out to local papers, emails, etc. Running a successful Kickstarter campaign takes proper planning and not something you want to do after you’ve started.
Overall it was a great learning experience. A first of many for me in business, and I enjoyed the process. May your first Kickstarter campaign be just as enjoyable!